How to tell the difference between Nordstrom and the rest of the retail world?
How to read Nordstrom’s “The Whole Pantry” ad.
(A lot of people were probably expecting the same thing.)
Here’s a handy guide to Nordstrom, which the online giant says is a “global leader in home, gift and personal care products.”
Here’s the catch: It doesn’t say so, but you’ll know you’re talking to Nordys when the company’s online store is loading with its own merchandise.
It’s not the only retailer to use the same phrase.
Walmart used the phrase “the whole pantry” to describe its own stores and online catalogs in the past, and Amazon used the term “the entire catalog” to say its own shelves.
Amazon didn’t say how many people were able to access the “The Pantry.”
Nordstrom’s ad for the Whole Pantries was created by a former New York City designer and features three women in their 60s.
One of them, a woman named Jennifer, is wearing a sweater that says, “the Whole Pantrys.”
Nolan said she made the ad after she noticed that a lot of women’s clothing online didn’t have a section for men.
The whole Pantry is meant for women, she said.
The ad’s title is a play on the title of the Whole Foods store’s online catalog.
(Amazon says it’s “the one thing you can get for free.”)
Nordy is not the first retailer to come up with a line that says something about its own store.
In 2014, the company used the tagline “the world’s largest online shopping store.”
(This year, Macy’s and Best Buy used the same tagline.)
Nordys’ ad also has a line about how it sells clothes to women, and that phrase is a nod to Nordy’s founder, Denise Morrison.
Morrison, a former beauty blogger who founded the company in 2005, said the phrase reflects the company and its founder’s passion for helping women get the best shopping experience.